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Display Conversion Discrepancy

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# 1
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There is a discrepancy in Google adwords interface and our database. In simple words, Adwords interface always show more conversion whereas actual conversions would fewer. So, what is an issue? The problem occurs only in display campaign.  

 

1 Expert replyverified_user

Display Conversion Discrepancy

Top Contributor
# 2
Top Contributor

Hi Amit,

 

There could be many reasons. The way conversion is measured and attributed to the respective campaign also plays important role in data discrepancies. Also, if you have different conversion actions set up in AdWords, they would behave in different manners and show you different values.

 

You need to identify how exactly you are counting conversions. Whether they are unique or all. Also are you pulling Event Tracking as conversion in AdWords? I have seen data discrepancies in that scenario too.

 

Pankaj