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Display Audience Targeting - Target & Bid Or Bid Only

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

I hope someone can help me with this and the right way to go about this. I have two display campaigns set up. 

For the first campaign, I'm using custom affinity audiences with keywords, and the second campaign I'm using categories with categories with keywords.

 

The purpose of both campaigns is to target an audience in both segments. I'm currently using the setting " target & bid," but I'm unsure if this is the right setting. 

 

Can someone confirm this is the setting I need for what I'm trying to accomplish, please? 

1 Expert replyverified_user

Display Audience Targeting - Target & Bid Or Bid Only

Top Contributor
# 2
Top Contributor

Hi @Leandra P,

 

Priyanka wrote a really great article on this subject last for the expert article directory of AdWords and I think you will gain more from reading it compared to me providing the simply answer. Please take a look and then stop back by here and let us know if it was useful and if we can help further. 

 

All the Best,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

Display Audience Targeting - Target & Bid Or Bid Only

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you. Very helpful.