Different bidding in adgroup level
I hope someone can help me I have a campaign with several adgroups, and first of all I want some of those adgroups running on eCPC and other on tCPA, and for those on tCPA different biddings. For example: half of the adgroups on eCPC and the others on tCPA, and for those running on tCPA one is bidding on 2 euros the other in 5 and so on. Anyone can let me know how to do it?
Re: Different bidding in adgroup level
Hi @Alejandro G,
To have different bidding strategies for different adgroups, make sure to have one of the following -
- Setup your campaign level bid strategy to Manual CPC (Without Enhanced CPC)
- Use a Portfolio Bid Strategy at the campaign level
Now, go to the adgroups tab and change bid strategy by selecting the adgroup and clicking the option 'Bidding Strategies'