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Different bidding in adgroup level

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# 1
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Hi all,


I hope someone can help me Smiley Happy I have a campaign with several adgroups, and first of all I want some of those adgroups running on eCPC and other on tCPA, and for those on tCPA different biddings. For example: half of the adgroups on eCPC and the others on tCPA, and for those running on tCPA one is bidding on 2 euros the other in 5 and so on. Anyone can let me know how to do it?



1 Expert replyverified_user
Marked as Best Answer.
Accepted by Rakesh Kumar (Top Contributor)

Re: Different bidding in adgroup level

Top Contributor
# 2
Top Contributor

Hi @Alejandro G


To have different bidding strategies for different adgroups, make sure to have one of the following -


  1. Setup your campaign level bid strategy to Manual CPC (Without Enhanced CPC)
  2. Use a Portfolio Bid Strategy at the campaign level


Now, go to the adgroups tab and change bid strategy by selecting the adgroup and clicking the option 'Bidding Strategies'


Ratan Jha
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