Different Call Extensions For One Campaign?
We have a "Brand" campaign with sitelink extensions for the various segments of our business (namely 3 segments). I'd like to use 3 call extensions for these three segments. I can't use 3 different ad-groups because they all utilize the same keywords for our brand. Any options here or should I go with a single call extension?
Re: Different Call Extensions For One Campaign?
The only thing I can think of here is to create 3 new segment specific brand ad groups/campaigns. If each of your segments has a different call extension then I would assume that people may be looking for specific segments of your brand from time to time.
The other option is to use all 3 sitelinks, a generic call extension (switch board for exmple) and then have the segment specific numbers on the landing page of each sitelink.