AdWords
4.8K members online now
4.8K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Difference Between Retargeting and Remarketing...

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi.....alll

   

               I have a little confusion in Retargeting and Remarketing tag in adwords...

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Difference Between Retargeting and Remarketing...

Top Contributor
# 2
Top Contributor

Hi pravesh, as far as AdWords is concerned Remarketing and Retargeting are the same thing, though officially Google uses the term Remarketing... most of the time...

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Difference Between Retargeting and Remarketing...

Top Contributor
# 2
Top Contributor

Hi pravesh, as far as AdWords is concerned Remarketing and Retargeting are the same thing, though officially Google uses the term Remarketing... most of the time...

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Difference Between Retargeting and Remarketing...

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
hi dear

Re-marketing means we create a campaign only for those who already visit our site . like for a re-visitor . and this add only shown to them who have already visit our site .


but Re targeting is slightly different term by Re targeting we set some parameters or we can say some filters .

like when user visit a particular site or a particular domain .. then the add display to them..

we can set some other parameters also like depends on age , interest, or preference and many

but by re targeting your search campaign goes narrow .