AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.1K members online now
4.1K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Difference Between Places and AutoPlaces

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi people,


Because of a problem I got this doubt. What is the difference between Places and auto Places?


this doubt came up, because I managed several campaigns in one client account I today I faced the fact that altought I didn't have any placements targeting to the majorityg of the campaigns (I only had keywords and interests & remarketing) Google automatically "chose" places.


The doubt is, why Google do that in some campagins and not in all of them? Is it possible or Google always chose automatic places if we don't choose them?




Re: Difference Between Places and AutoPlaces

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆
Yes, if you do not choose any placements Google will choose automatic placements based on your keyword list, here you can choose two options Automatic placements or managed placements. here you can read more of it.

Automatic placements

Managed placements