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Device preference vs. device target for ad extension

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# 1
Visitor ✭ ✭ ✭

I am a little confused about device preference and device target for ad extension, if I set device preference as "mobile" and set device target to "desktop...", then which one will be used for the extension? I would assume "mobile" will be override "desktop..." as device preference is set for each extension instance so get higher priority? could someone help to confirm, thanks!

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Device preference vs. device target for ad extension

Visitor ✭ ✭ ✭
# 2
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fix a typo:

 

I am a little confused about device preference and device target for ad extension, if I set device preference as "mobile" and set device target to "desktop...", then which one will be used for the extension? I would assume "mobile" will override "desktop..." as device preference is set for each extension instance so get higher priority? could someone help to confirm, thanks!

Device preference vs. device target for ad extension

Top Contributor
# 3
Top Contributor

@Biao J;

Check this article about the topic by one of the Google's team members, @CassieH

https://www.en.advertisercommunity.com/t5/Mobile-Apps-and-Calls/Tips-for-Using-Mobile-Preferred-Ads-...

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Device preference vs. device target for ad extension

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# 4
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Thanks @MosheTLV, but the article just talks about what is device preference and how to use it, didn't mention relationship between device preference and device target.

Device preference vs. device target for ad extension

Top Contributor
# 5
Top Contributor

Not sure I understand the difference between "device preference" and "device targeting"...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’