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Device Reference when create Image Ads !

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all,

I have running a GDN campaign with ALL device feature. WHen create  image Ads, i checked the box Device Reference to choose Mobile. As my campaign setting for all device, does my choice is  right ? Anyone please explain details what this feature is ? 

Thank you guys so much !

Re: Device Reference when create Image Ads !

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

This is called mobile-optimized ads. On mobile devices, mobile-optimized ad will be given preference over standard ads. In your case, checking this box for all the 6 images will give those images preference to show on mobile devices over the other images in the same ad group.

If your ad group contains only those mobile-optimized ads (which is not recommend), those ads may appear on desktop or laptop computers as well as tablets. So, if you want to use mobile-optimized ads, you should also have standard ads (without selecting the box) to allow them to show on desktop computers and to prevent mobile-optimized ads from showing there.