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Device Bid adjustments for Target CPA bidding

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The documentation for Target CPA bidding suggests that we can set different Target CPA for by device. Here's the quote from help

 

"Device bid adjustments for Target CPA allow you to prioritize conversions by device. You can set adjustments for desktop, tablet, and mobile."

 

However, I could not find how to set these adjustments in the bid strategy. 

 

Can someone guide me on how to set these adjustments, possibly with screenshots? 

 

Thank you,

 

--shashi

 

Re: Device Bid adjustments for Target CPA bidding

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

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Device bid adjustments can be found under your campaign settings. They can also be adjusted at the adgroup level, but you would have to click into the adgroups that you want to change. 

Device Bid adjustments for Target CPA bidding

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you, Dean.

 

The same help article also says, 

 

"Because Target CPA optimizes your bids based on real-time data, your existing bid adjustments are not used"

 

Would it be correct to interpret this as the device bid adjustments (along with other bid adjustments like ad schedule & geographic) will be ignored?

 

--shashi