AdWords
3.8K members online now
3.8K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Destinatio URLs Quality Score

Badged Google Partner
# 1
Badged Google Partner

Hello,

 

If I change my destination URLs to a new landing page, will that negatively impact my Quality Scores?

 

2 Expert replyverified_user

Destinatio URLs Quality Score

Rising Star
# 2
Rising Star

HI @Susan R,

 

It may or may not have negative impact on QS.

If its more relevant than the previous one, faster to load, mobile friendly then it will enhance the Landing page experience and will help in improving the QS.


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Destinatio URLs Quality Score

Badged Google Partner
# 3
Badged Google Partner

Thank you, it is very challenging to get a definitive response to anything concerning Quality Score, I think it will always be a little hazy.  :-)

Destinatio URLs Quality Score

Top Contributor
# 4
Top Contributor

At the very least it will be reset for that ad for a little bit.  I always leave the best performing ad when testing a new landing page/ad so that you can compare apples to apples.