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Description 2 have more than 35 characters and include phone number.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have use Adwords for a year and I think I know all about text ads policies but today I meet a text ad that its description 2 has more than 35 characters ( 51 exactly) and include phone number in it. First I think Adwords 's error but after review carefully i know it isn't. This is the ad:

 

Bảo hiểm ôtô PJICO - Giảm phí 20% - pjicosg.com‎
Call-0909349749 Uy tín, giám định, bồi thường nhanh

 

Please explain it.

 

Thanks and Regards.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Hoang P
May 2016

Re: Description 2 have more than 35 characters and include phone number.

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Hoang,

 

This ad is related to PJICO automobile insurance from Vietnam (Domain - pjicosg.com‎)

 

If you use full stop in middle of Description 1 then Description 1 divided into 2 parts.

1st part before "." will automatically appear with Headlines and 2nd part of Description 1 text (after ".") automatically shift in Description 2 that's why it is look with 51 Character (in Description 2). And Look like the below Ads. If we calculate the both Description then total character is 64.

 

English Version of Ads - Preview

 

PJICO automobile insurance - Reduction of 20 %. - pjicosg.com

Call - 0909349749 reputation , expertise, rapid compensation

 

Please find below actual Text Ads Screenshot with Character limit. & you can also see the example of such ads where you can see description 2 has longer text.

 

Actual Ads with Charater Limit - https://drive.google.com/file/d/0ByPz51L7FejLX014T29wR1h1aEU/view?usp=sharing

 

Description 2 (51 Charater) Live Example - https://drive.google.com/file/d/0ByPz51L7FejLZXIxUzF3ZzlmbVU/view?usp=sharing

 

I hope this will help you.

 

Thanks,

Anand

View solution in original post

Re: Description 2 have more than 35 characters and include phone number.

Rising Star
# 2
Rising Star

Hi Hoang, how are things?

 

Google is testing variations on the text ads which include more characters, so this could be one case. This test could show longer titles, longer descriptions and more "sub-folder" on the Final URL. Here's an example and more information: http://searchengineland.com/google-adwords-expanded-text-ads-test-two-headlines-248135

 

Also, depending on the country and language, Ads can have more space naturally. Check this quote from the page below:
"Exception: You can request longer ads if your ad is targeting these countries: Azerbaijan, Belarus, China, Hong Kong, Japan, Kazakhstan, Kyrgyzstan, Russian Federation, South Korea, Taiwan, Tajikistan, Turkmenistan, Ukraine, or Uzbekistan."
Reference: https://support.google.com/adwordspolicy/answer/6021630?hl=en

 

Regarding the phone number, Adwords Policies cleary states that the phone number on descriptions lines and sitelinks are not allow, as we can see here: 

"We want people to understand that clicking an ad will lead to a website or app and not a phone call. To help avoid this confusion, phone numbers and vanity phone numbers can't be used anywhere in text ads or sitelinks extensions"

Reference: https://support.google.com/adwordspolicy/answer/6021546?hl=en#264

 

You can take screenshots and send it over Google for them to investigate that advertiser, or even filling this report form right here:

https://support.google.com/adwords/troubleshooter/4578507

 

Hope this helps.

_


Leandro Martinez | Basta1Click

Marked as Best Answer.
Solution
Accepted by topic author Hoang P
May 2016

Re: Description 2 have more than 35 characters and include phone number.

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Hoang,

 

This ad is related to PJICO automobile insurance from Vietnam (Domain - pjicosg.com‎)

 

If you use full stop in middle of Description 1 then Description 1 divided into 2 parts.

1st part before "." will automatically appear with Headlines and 2nd part of Description 1 text (after ".") automatically shift in Description 2 that's why it is look with 51 Character (in Description 2). And Look like the below Ads. If we calculate the both Description then total character is 64.

 

English Version of Ads - Preview

 

PJICO automobile insurance - Reduction of 20 %. - pjicosg.com

Call - 0909349749 reputation , expertise, rapid compensation

 

Please find below actual Text Ads Screenshot with Character limit. & you can also see the example of such ads where you can see description 2 has longer text.

 

Actual Ads with Charater Limit - https://drive.google.com/file/d/0ByPz51L7FejLX014T29wR1h1aEU/view?usp=sharing

 

Description 2 (51 Charater) Live Example - https://drive.google.com/file/d/0ByPz51L7FejLZXIxUzF3ZzlmbVU/view?usp=sharing

 

I hope this will help you.

 

Thanks,

Anand

Re: Description 2 have more than 35 characters and include phone number.

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you for helping me bro.