Demographics - reliable?
I am just starting out.
My campain targets ads to parents of local youth soccer players. The campagin settings exclude lots of segments: [Excluded Age: 18-24, 25-34, 55-64, 65+]. Do folks think the demographic data that Google uses to target ads is reliable? I wonder if I am loosing impressions and clicks with such strict demographic settings.
When I have more money, I'll expand my AdWords budget and add an Ad Group with a different demographic profile, that is with few(er) exclusions. But, I'll wait until I have more money. Then, I'll compare results.
(I have very narrow location settings because I am training local kids.)
Re: Demographics - reliable?
Honestly? No, I haven't seen anyone able to target successfully so specifically. Facebook has better demographic data but AdWords doesn't pull it's data from such strict reliable (controlled) sources.
It's making inroads with G+ but it will be a while before it's better.
That's not to say that it might not work for you. You might be able to make something work with demographic bidding and managed placements.
Re: Demographics vs. Contextual targeting[ Edited ]
July 2012 - last edited July 2012
Hello chris2004x ; Welcome to AdWords community;
After yesterday's Euro 2012 match between Spain and Italy, a soccer question is a great post, ...
On demographic targeting (my personal opinion): we are weaker than Facebook; On all other fronts - we strike Facebook tenfold
I would recommend to use contextual targeting (using keywords such as : soccer, soccer league, Mondial 2014, Rio 2014, FIFA World cup 2014...., ) AND placements (i.e. Soccer pages on sports websites) to target relevant users.
- On contextual targeting in a discussion we had a few months ago:
Best Practice: Google Display Network and contextual targeting
- On the contextual targeting tool:
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Re: Demographics vs. Contextual targeting
Thanks Guys. I'll have to think about making changes and I'll have to read the items Moshe offers. [Thank you.]
I must begin experimenting with placements. Players and coaches will visit specific sites and view all kinds of content (like this one http://youtu.be/APTM4Pxnqi0 ) but targeting relevant placements that parents are viewing will require some work. When parents are thinking of soccer for their kids, they go seeking options. So, the seach network is a perfect service for me. The display network will require some work. (Rhetorically: Where should I begin?)
As for Euro 2012, I can finally get back to work! What a lovely tournament -- it made my summer really great. I am so impressed with Spain -- THANK YOU SPAN for sharing your minds and skills with the futbol world.