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Default bid per day and per click please explain the briefly

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# 1
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Re: Default bid per day and per click please explain the briefly

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# 2
Top Contributor Alumni
Hello Ali H,

I guess you're refering to "daily budget" and "max CPC" here (sorry if I'm wrong). Daily budget is the maximum amount of money you're willing to spend for a particular campaign per day (you also can create a shared budget for a few campaigns if needed).

As for the Maximum CPC - it's the maximum amount you're willing to pay for 1 click on your ad, that is, for 1 visitor to your website from your AdWords campaign.

milda