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Visitor ✭ ✭ ✭
# 15
Visitor ✭ ✭ ✭

Google have just informed me that they will not refund or credit me any money for the placement of my ads over a period of weeks on the sites listed below (in fact this is an extract of the placements for one specific day during that period only!).

 

They have informed me that these sites are "parked domain" sites and that the placement of my ads on these sites was not only valid but that the sites were in fact relevant to my business. Here is part of the reply that Google sent to me:

 

"We've found that AdWords ads showing on parked domain sites receive clicks
from well-qualified leads within the advertisers' markets. In general,
we've found that the return on investment gained on these pages is equal
to or better than that gained on other pages in the search and content
networks."

 

I would like to thank Google for enlightening me on how the internet and marketing works and for being so kind to take my money in return for this quality service.

 

My advertisement:

My keywords:

business automation
business rules
business logic
rules engine
business rules management
rules management
decision table
what are business rules
workflow .NET
rules of business
workflow delphi
what is business rules
rules for business
business rules delphi
business rules .NET
automate logic
business rules C#
workflow C#

 

Resulted in the following impressions (in order of clicks) for a single day (3rd March 2012) as an example (yes, this is ALL the impressions for that day, non on the Search network at all):

 

Sites where ad placed and resultant click-thrus paid for (by me)

yybobo.com  ****  (2,283 impressions, 16 clicks in one day, check it out, I see what Google mean by relevant)
83ks.com
513532.com
eee11.com
fliipa.com
13855.com.cn
thnkvitamin.com
971122.net
alibamk.com
24smm.com
wwwpprrr.com
aibiwan.com
15pp.com
www48kkk.com
zy.to zy.to
kxw02.com
e20sqw.com
47men.com
wwwlzz.com
good9394.info
wwwbbb51.com
wwwjiji.com
follow6.com
977hh.com
av337.com
www655ai.com
www44uuu.com
uy7777.com
vvvdi.com
55jjj.com
myanimalclip.com
wwwrrnnn.com
eradionews.com
wwwuy7.info
05nnn.com
drbbble.com
micreosoft.com
eellyy.com
33bxw.com
95sba.com
52stu.net
monsyter.com
98av.info
placesgoogle.com
wytsewyt.com
7tdd.com
c5c5c5c5.com
mmpochu.info
pay91860.net
tingtingjibi.com
19yyy.us
dosyp.com
87ddd.com
10aaa.com
5252se.cn
4444uu.com
maijx.com
9x5x.com
9595se.com
10sjw.com
uniqol.cn
g-pueen.com
dllbang.com
jqdy.org
34hhh.com
se50sqw.com
anlaiye.cn
bianju8.com
wwwangeeks.com
sosoo.com
htfrog.com
85fff.com
www57sss.com
maltayellowpages
ksacc.cn
internetcongalin
80xkw.com
hhh5555.com
9healthcare.com
55kfc.com
18huang.com
988se.com
lockyourspots.co
50ksw.com
gondalword.com
153wyt.com
www678rt.com
xj3gp.com
sss22.com
880se.com
www135cao.com
mln440.com
maijx.com
derizon.com
colorcombs.com
50kxwk.com
788qqq.com
gaoav.net
456kxw.com
mimihon.com
1vc.com 1vc.com
wwwjira.com
17bbb.com
uuusqw.com
360ksw.com
135coa.com
kouubei.com
cntvyy.info
34men.com
cityibank.com
seselu.net
trumpnetwor.com
maijx.com
iteye.com
2888.me 2888.me
maijx.com
ldomainname.com
4444rr.com
kkdodo.com
aiwomen.net
project-zipang.c
weeksba.com
trumpntwork.com
mm173.com
daili8.org.cn
www998bt.com
paipa.com
depositpotos.com
the189club.com
freeinternetjob.
ppp64.com
qqqqse.com
ramagroup.com
34hhhh.com
hhh9.com
6hhh.com
bustmail.com
cccc54.com
xinghua08.com
tafo.com.cn
b2bb2b.cn
511angtu.com
gooogleeditions.
wwwqqq84.com
ulnix.cn
hint.cn hint.cn
cccc96.com
w1i.info
tekeai.com
lgkp500.com
www50dxw.com
cn-wap.cn
ntvigator.com
yybobo.net
netetv.net
83bo.com
234ksw.com
wwwddttt.com
33xw.com
qvodplay.com
maijx.com
vonagmobile.com
campusbaidu.com
wwwbbb53.com
webshu.net
frbes.com
22abo.com
asianlovestories
3721sg.com
xixise.com
165cao.com
114wty.com
wwwnfnfnf1.com
345gn.com
99kcw.com
xybk.org
econsultany.com
223se.com
372se.com
opesrs.com
kbobooks.com
budui.com.cn
lnove.com
comm.cn comm.cn
anandabazar.com
11did.com
comc.cn comc.cn
home-based-bizzo
258ksw.com
se500kxw.com
120ing.com
ourshair.com
mathrubhumi.com
anandabazar.com
sakshi.com
rrgan.com
567vod.net
bsdkmfz.com
uuu1.com
cfcn.net
126.cm 126.cm
jzsf800.com
cmbcina.com
31bobo.com
7888jj.com
15hhh.com
mathrubhumi.com
www5959se.com
itdelphi.com
338aa.com
liiiga.com
126.com.cn
9-a.net 9-a.net
kbao01.com
5151sf.com
69ccc.com
andhrajyothy.com
investasi10milya
71itservice.com
cyture.cn
333ee.com
mynumber.com.tw
anandabazar.com
889se.com
downreg.com
wa961.com
227se.com
5a5a5a5.com
8686se.com
nnn22.com
444ai.com
osdir.com
xxoyy7.com
sunanews.net
31day.cn
www555529.com
andhrajyothy.com
wwwbbkxw.com
homebusinessonth
wwwppddd.com
kfc555.com
yifan.com
wwwbbb64.com
ddtttt.com
163se.com
sese299.com
sakshi.com
anandabazar.com
mathrubhumi.com
48kkkk.com
mathrubhumi.com
wwwdbank.com
bayt.com
76nnn.com
667i.com
4g-card.com
39ee.com
robobtv.com
doverse.com
mirceabn.ws
hhhh57.com
geisnetwork.com

6 Expert replyverified_user

Site Relevancy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My Adwords campaign for a business rules product (www.objectconnections.com) has achieved 15,700 impressions on an Asian porn site (many more than any other site) and more suspicious is the fact that that site has the most click throughs. As if visitors to that site would be interested in a business rules management toolset...).

 

How can Google claim to be a "smart" search engine when it thinks the most relevant site for ad placement is such as site (www.yybobo.com - warning extreme adult content) AND then believe that click-throughs from that site would be legitimate?

Also, why are the next 30-40 sites that Google thought relevant just parking sites? I have rang support and been given the standard keyword spiel, but my point is not that these sites may be loaded with matching keyword (but I'm sure they don't have many quality incoming links), it is Googles inability or desire to identify these sites for what they are - a complete scam.

 

For those adventurous ones, visit the site above and then tell me why Google support tried to convince me for 30 minutes that that site was a relevant site to host adds for my business rules company....

So over a period of 4-5 weeks my small business has become poorer and Google, some porn sites and a range of domain parking owners have become richer.

 

BTW: These are impressions on the display network which I have since turned off and was naive enough to not realise for a few weeks that it was on and what is actually meant.

 

Regards
Andrew

Re: Site Relevancy

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

I can't speak to your conversations with the company but I will point out that many advertisers fail to understand how Display advertising works. Unlike Search advertising, which is intent-driven (matching to people searching for what you sell), it tends to be more interest-driven (ads appearing on pages that seem to have related content). This means that ambiguous words or too-inclusive match types leave a campaign open to be served on a huge variety of sites. The intent is not bad--the software is trying to get advertisers the most exposure possible, but the results, especially at first, can be less-than perfect. It's necessary to monitor Display network placements and block unwanted sites. (It's always up to the advertiser themselves to monitor and manage their campaign, regardless of what settings the campaign is using.)

 

The Google software is fairly 'smart' as software programs go, but it's not as smart as a person. By blocking unwanted sites on the Display network, you give the software valuable feedback about what kind of sites you consider "good" ones and the software then tries to find more of that kind of site. If you give it no input--no feedback--then the program continues to serve the original selection.

 

The AdWords program is much more complex than it appears at first glance--when I have the opportunity, I always tell advertisers they'd be much better off spending some time studying it before they start spending their hard-earned money.

 

I regret that your initial experience wasn't a good one and hope things go better for you from here on!  If you have any questions about campaign management or optimization, please post to the community again!

 


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

Re: Site Relevancy

Top Contributor Alumni
# 3
Top Contributor Alumni

You mention you have turned off the display network.  You also asked, "Also, why are the next 30-40 sites that Google thought relevant just parking sites?"  FYI, parked domains are also a part of the search network.  If you don't want to be listed on those, then you need to block that category via the site exclusion tool.  See:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=116277

 

Relevant quote: "The AdSense for domains network is encompassed by both the Display Network and the Search Network. If you exclude this page type, you'll exclude all parked domain sites, including the ones on the Search Network."

Re: Site Relevancy

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Richard

 

You are telling me the obvious. My point, if you had read my initial post was that I do not believe that the site www.yybobo.com and the other 40 (actually many more - see below) sites have any relevancy to my add and if Google cannot determine the nature of these sites then the Google engineers need try harder.

 

It's fine for you to quote from a Google blog or forum telling me how to avoid parking domains (yes, perhaps I should have scanned the entire internet prior to initiating my adwords campaign so I would be aware of the plethora of ways in which I could be scammed) but I expected Google to place my add on relevant sites.

 

I'm the customer here and I would have hoped that it was the collective capabilities of Google that could have worked out how to avoid parked domains, not mine.

 

I look forward to your informed explanation for how the following makes any sense at all and why I should be appreciative of the fact that I paid money for this coverage and why Google should be in any way proud or satisfied that this was the service I recieved.:

 

Add:

Keywords:

business automation
business rules
business logic
rules engine
business rules management
rules management
decision table
what are business rules
workflow .NET
rules of business
workflow delphi
what is business rules
rules for business
business rules delphi
business rules .NET
automate logic
business rules C#
workflow C#

 

Resulted in the following impressions (in order of clicks) for a single day (3rd March 2012) as an example (yes, this is ALL the impressions for that day, non on the Search network at all):

 

yybobo.com  (2,283 impressions, 16 clicks, check it out, will make you truely proud)
83ks.com
513532.com
eee11.com
fliipa.com
13855.com.cn
thnkvitamin.com
971122.net
alibamk.com
24smm.com
wwwpprrr.com
aibiwan.com
15pp.com
www48kkk.com
zy.to zy.to
kxw02.com
e20sqw.com
47men.com
wwwlzz.com
good9394.info
wwwbbb51.com
wwwjiji.com
follow6.com
977hh.com
av337.com
www655ai.com
www44uuu.com
uy7777.com
vvvdi.com
55jjj.com
myanimalclip.com
wwwrrnnn.com
eradionews.com
wwwuy7.info
05nnn.com
drbbble.com
micreosoft.com
eellyy.com
33bxw.com
95sba.com
52stu.net
monsyter.com
98av.info
placesgoogle.com
wytsewyt.com
7tdd.com
c5c5c5c5.com
mmpochu.info
pay91860.net
tingtingjibi.com
19yyy.us
dosyp.com
87ddd.com
10aaa.com
5252se.cn
4444uu.com
maijx.com
9x5x.com
9595se.com
10sjw.com
uniqol.cn
g-pueen.com
dllbang.com
jqdy.org
34hhh.com
se50sqw.com
anlaiye.cn
bianju8.com
wwwangeeks.com
sosoo.com
htfrog.com
85fff.com
www57sss.com
maltayellowpages
ksacc.cn
internetcongalin
80xkw.com
hhh5555.com
9healthcare.com
55kfc.com
18huang.com
988se.com
lockyourspots.co
50ksw.com
gondalword.com
153wyt.com
www678rt.com
xj3gp.com
sss22.com
880se.com
www135cao.com
mln440.com
maijx.com
derizon.com
colorcombs.com
50kxwk.com
788qqq.com
gaoav.net
456kxw.com
mimihon.com
1vc.com 1vc.com
wwwjira.com
17bbb.com
uuusqw.com
360ksw.com
135coa.com
kouubei.com
cntvyy.info
34men.com
cityibank.com
seselu.net
trumpnetwor.com
maijx.com
iteye.com
2888.me 2888.me
maijx.com
ldomainname.com
4444rr.com
kkdodo.com
aiwomen.net
project-zipang.c
weeksba.com
trumpntwork.com
mm173.com
daili8.org.cn
www998bt.com
paipa.com
depositpotos.com
the189club.com
freeinternetjob.
ppp64.com
qqqqse.com
ramagroup.com
34hhhh.com
hhh9.com
6hhh.com
bustmail.com
cccc54.com
xinghua08.com
tafo.com.cn
b2bb2b.cn
511angtu.com
gooogleeditions.
wwwqqq84.com
ulnix.cn
hint.cn hint.cn
cccc96.com
w1i.info
tekeai.com
lgkp500.com
www50dxw.com
cn-wap.cn
ntvigator.com
yybobo.net
netetv.net
83bo.com
234ksw.com
wwwddttt.com
33xw.com
qvodplay.com
maijx.com
vonagmobile.com
campusbaidu.com
wwwbbb53.com
webshu.net
frbes.com
22abo.com
asianlovestories
3721sg.com
xixise.com
165cao.com
114wty.com
wwwnfnfnf1.com
345gn.com
99kcw.com
xybk.org
econsultany.com
223se.com
372se.com
opesrs.com
kbobooks.com
budui.com.cn
lnove.com
comm.cn comm.cn
anandabazar.com
11did.com
comc.cn comc.cn
home-based-bizzo
258ksw.com
se500kxw.com
120ing.com
ourshair.com
mathrubhumi.com
anandabazar.com
sakshi.com
rrgan.com
567vod.net
bsdkmfz.com
uuu1.com
cfcn.net
126.cm 126.cm
jzsf800.com
cmbcina.com
31bobo.com
7888jj.com
15hhh.com
mathrubhumi.com
www5959se.com
itdelphi.com
338aa.com
liiiga.com
126.com.cn
9-a.net 9-a.net
kbao01.com
5151sf.com
69ccc.com
andhrajyothy.com
investasi10milya
71itservice.com
cyture.cn
333ee.com
mynumber.com.tw
anandabazar.com
889se.com
downreg.com
wa961.com
227se.com
5a5a5a5.com
8686se.com
nnn22.com
444ai.com
osdir.com
xxoyy7.com
sunanews.net
31day.cn
www555529.com
andhrajyothy.com
wwwbbkxw.com
homebusinessonth
wwwppddd.com
kfc555.com
yifan.com
wwwbbb64.com
ddtttt.com
163se.com
sese299.com
sakshi.com
anandabazar.com
mathrubhumi.com
48kkkk.com
mathrubhumi.com
wwwdbank.com
bayt.com
76nnn.com
667i.com
4g-card.com
39ee.com
robobtv.com
doverse.com
mirceabn.ws
hhhh57.com
geisnetwork.com

 

 

Regards

Andrew

Re: Site Relevancy

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Theresa

 

See my post above in response to Richard. It apples equally to your response. I look forward to your answers to the questions I have raised.

 

Regatrds

Andrew


Re: Site Relevancy

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Richard

 

Further to your previous comment:

" If you don't want to be listed on those, then you need to block that category via the site exclusion tool."

 

Please explain how:

 

1. Anyone would have the time to manually "exclude" unwanted sites when in the example I have given, there were over 250 in one day. I have no doubt that if I blocked this 250, another 250 would appear the next day. This issue is academic now as if I decide to continue my campaign I will no longer use the display network.

 

2. EVERY site on 3rd March was an unwanted (scam) site, So are you suggesting I block EVERY site that Google thought it appropriate to use?

 

What I'm missing here is that I have yet to see one single ounce of concern from Google on this forum about this behavior. If I showed that list of URL's to anyone who had the slightest knowledge of the internet, their scam detector would overload!

 

I have been a software engineer for > 20 years and if I wrote the software that produced this outcome I would be wanting to fix it, not defend it.

 

BTW: I'm not picking the 3rd March for any specific reason, ALL other days for the past 4 weeks were similar.

 

Regards
Andrew

Re: Site Relevancy

Top Contributor
# 7
Top Contributor

Hi Andrew,

 

The keywords you've listed, are these broad matches, phrase or exact?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Site Relevancy

[ Edited ]
Top Contributor
# 8
Top Contributor

Hi Andrew,

 

As pointed out previously, the Adwords system is quite intelligent BUT if your account is not set up properly, chances are it will not perform according to your advertising goals. 

 

Is it remotely possible that perhaps you may have incorrectly set up your campaign?  Based on the statement "These are impressions on the display network which I have since turned off and was naive enough to not realise for a few weeks that it was on and what is actually meant." it would appear to me that this is a possibility.

 

Adwords is a very sophisticated system that takes lots of time and research/education to learn and set up properly.

 

The 'Top Contributors' here often respond to folks who are looking at getting into advertising on Adwords to spend time learning before spending to avoid situatons like the one you are experiencing.  

 

Looking at your Keyword list, (and I'm guessing this is why Jon/Cobnut asked) I see these terms in one ad group, serving both the Search and Display Networks.  Based on this, I see 'business' as the main concept/theme for your GDN campaign.

 

Unfortunately, 'business' is very broad of a topic and I don't know how anyone, never mind an algorithm would be able to determine your exact intended audience.  My guess is your ads are tied to parked domains and 'irrelevant' sites that are set up using 'Business' as a main keyword for the domain.  This is a unique case, your product/business uses the word 'business', which in turn creates some challenges that need to be addressed within your campaign.   

 

A wide open broad based GDN campaign based on the keyword 'business' with very little direction is probably not the best bet for you as evidenced by the list of URLs serving your ads.  You'll need to get creative and more specific within your keyword selection and targeting options.

 

Without knowing exactly how your campaigns are setup and positioned, its difficult for anyone to know what is happening and exactly why.  We're 'grabbing at straws' to try and assist you.  Posting the URLs of where your ads are serving doesn't say much, other than the fact that you're probably in need of some further optimization of your campaigns to help achieve your goals. 

 

Managing GDN Campaigns and Automatic Placements daily (especially in newer campaigns) is a normal and recommended practice for GDN Campaigns and a much easier process once you get the kinks worked out.

 

The more information you can share, the better responses you'll receive here.  The keys in your case are in the details of your campaign structure and settings.

 

If you're interested in learning more about the GDN and suggestions, then ask away and/or  try searching this community. This recent thread is quite full of info too.

 

There are numerous articles and help resources available to you that will help assist you in revamping your campaigns.

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Site Relevancy

Top Contributor
# 9
Top Contributor

Hi Richard,

 

I did a little digging on your URL list. I took a (very) random sample of the URL's and looked at the sites. They all looked suspiciously similar. So I took a look at the Javascript--they are all identical. Then I did a spot check of the IP addresses for those URLs. I did not look at all of them, just a few. All the domains I looked up have the same IP address. (There are others as well)

This looks like a server/domain farm to me. They also look like sites whose only purpose is to serve Google ads. From my point of view (I'm not a Googler mind you), these sites should never have been allowed to show Google ads. But Google will have a different point of view on that I'm sure. These sites all point to "http://sp2.yousee.com" as the source.

How did Google determine those sites were a good place to show your ad? That''s an excellent question, but I'm afraid no one here is going to be able to answer that for you. The sites I looked at each specialize in particular keywords and present only ads. The links on the bottom point to business type stuff.


There's some pretty complex Javascript on that page, which creates a frame set for showing the ads. I couldn't tell exactly what it did, but it looks a bit peculiar. If you had excluded "parked domains", as Richard suggested, these sites would not be showing your ads.

Some of the other sites I found were foreign languages, apparently of the Asian variety. If you targeted English language, your ads shouldn't show up on those either. You might not want to target English only. Oh, www.yybobo.com was way off target, and it's all Chinese! Yousee.com is also Chinese.


All those sites were in DN? We (TC's) have asked Google to change this many times. Both the Search and Display Networks are enabled by default for all new campaigns. Even Google does not recommend running both networks from the same campaign, so why is it even an option? When creating a new campaign, the first question should be "Search or Display?" It should allow you to pick one or the other, but not both. This simple step would save a whole lot of new advertisers a whole lot of headaches.

If you would like help optimizing your campaigns, this is a great place to start. If your keywords are broad match, make the either phrase or exact match. Exclude parked domains. I would exclude China, Korea and Japan. Many of these sites come from there. You're ads and keywords are all English, so I would target "English Language", at least for this particular campaign.  Then start with a smaller daily budget. Yes, you exclude 250 sites and a similar number will appear tomorrow. But if you keep doing that, the number starts dwindling.


If you are looking for satisfaction from Google, about your only option is to go through support. I'm not sure there's much we can do from here other than to hope a Googler sees the comments.


Best of Luck!

 

Pete


petebardo -- Deadhead doing AdWords