DSA: use page_content for exact match
We have a web shop which contains breadcrumbs on each page. I would like to use DSA and PAGE_CONTENT to match a part of the breadcrumb.
Breadcrumbs look like so:
HOME / TOP PRODUCTS / DIGITAL CAMERAS
Is there a way to exactly match "HOME / TOP PRODUCTS" so only pages which have this breadcrumb match.
I tried "HOME / TOP PRODUCTS" without the quotes, but I also get other pages, because "Top products" is found in the menu. When I try with quotes, I get no clicks.
Re: DSA: use page_content for exact match
There are different methods by which you can specify to AdWords system to target particular pages of your website. If you want to be as specific as you can, you can go with the Title option inside ad targets and add the same Title which is there on your web page. The system will try to match with that particular page and send the user on that page.
Also, if your website's presence organically is strong, you can see different categories as well and try to target using categories.
More details can be found here:- https://support.google.com/adwords/answer/2497706