AdWords
2.4K members online now
2.4K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Custom Conversion Tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I am looking to track different product's sales as custom (and different) conversion values in Adwords. I want to be able to *pick* any conversion value for *each* of our products. For instance, if Product-A nets $5, while Product-B nets $8, I would like to specify such in adwords— as conversion values. Anyone know how to do so? Thank you kindly.
1 Expert replyverified_user

Custom Conversion Tracking

Top Contributor
# 2
Top Contributor

Hi Dr K,

The easiest way to do this is to use the AdWords conversion code on your thank your page and have your shopping cart fill in the value of the sale by setting google_conversion_value. You could do the same with Tag Manager.

How, exactly, you do that depends on your shopping cart software. Create only one conversion. That should take care of this.

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords