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Custom Audience : Is there a difference?

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# 1
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Will it make a difference if I:


1. Create a custom combination of an Audience on Interface and Say 30 Days - 15 Days. (Each of 30 Days Audience and None of 15 Days Audience.




2. I just go to Editor and add 30 Days list as positive and 15 days list as negative targeting.



Vivek Srivastava

Re: Custom Audience : Is there a difference?

[ Edited ]
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# 2
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Hello VivekS , Welcome to the Community 


In the case you have described it is the same result. In both cases you have 2 sets of visitors and the operations extracts set2 (all visitors during last 15 days)   from set1 (all visitors during last 30 days).


In case you are wondering what the custom combinations can do and exclusions cannot, it is the AND operation to obtain the intersection of two audiences , for example People who visited pages about 40 inch TVs from brand1 and also visited a page about a 500$ tablet also from brand1. They like the brand and they want an expensive product so you could remarket them another expensive line of products from the same brand.