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Current month year in ad copy title

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there a way to show current month and year in the Ad title. I am having to update my ads monthly at the moment.

1 Expert replyverified_user

Re: Current month year in ad copy title

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Gulshan B,

Yes and no Smiley Happy

 

Have you try to use Ad customizers : https://support.google.com/adwords/answer/6072565?hl=en

 

Scripts can help you out... but you have to write them: check here: https://developers.google.com/adwords/scripts/docs/reference/adwordsapp/adwordsapp_campaign

Re: Current month year in ad copy title

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Gulshan,

Welcome to AdWords Community,

Yes, This is possible to do with ad customize option, we have set of attributes to set customized ads.

Find more information about ad customize and how to set ad customizes
https://support.google.com/adwords/answer/6188466?hl=en-AU
https://support.google.com/adwords/answer/6072565?hl=en-AU
https://support.google.com/adwords/answer/6093368?hl=en-AU#types

I hope this will help you.

Thanks,
Aravindhu.

Re: Current month year in ad copy title

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hi Aravindhu Ch,

i think Gulshan B needs an automated month change in the ads. I'm not sure ad custmizers can do it...

Re: Current month year in ad copy title

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I have tried Ad Customiser however I still need to manually change the month as it is stored as text. E.g JAN, FEB, etc.

 

Same for the year I am currently storing that as text.

 

What I am looking for is some way to pick/genrate this automatically. Don't mind writing a script if someone can point me in the right direction.

 

Thanks.

Re: Current month year in ad copy title

Top Contributor
# 6
Top Contributor

Hi @Gulshan B why not use a script to change the contents of the data feed?  If you've set up a feed with a single cell containing the month, you could use a script to change that cell's contents on the 1st of each month and a similar process for the year.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Current month year in ad copy title

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks Jon. Sounds interesting. Are you able to pseudo logic for it and also good places to start to learning about scripts.

Current month year in ad copy title

Follower ✭ ☆ ☆
# 8
Follower ✭ ☆ ☆

Hey @Jon_Gritton,

 

I've a question regarding the method and its consequences. How would Adwords see those ads on a montly basis:

 

1) as new because they've been updated hence historical data starts from zero again

2) it's not seen as new, but just as an alteration of an existing ad one hence historical data is kept

 

Many thahnks

Current month year in ad copy title

Top Contributor
# 9
Top Contributor

Hi @Grég D Ad Customisers see the Ad as the same one, i.e. they're not new each time the parameter changes, so you can see historical data across time.  See this help page:

 

https://support.google.com/adwords/answer/6072565?hl=en-GB

 

Quote:  

  • Reporting: The automatic updates that happen when an ad is triggered don't reset the ad's performance data.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits