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Currency Conversion from AdWords to Analytics

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

GA to adwords.pngFew days ago Google announced on G+ that from now on Google Analytics will automatically convert the AdWords cost, CPC and ROAS figures to the currency, that you are using in your Google AdWords account.

 

According to Google - "To make it easier to compare your AdWords cost data with your other data in Google Analytics, we recently enabled currency conversion from AdWords to GA.

 

If your Analytics view uses a different currency than your AdWords account, GA now automatically converts the AdWords cost data to the GA currency. This AdWords cost data is used in the metrics “Cost”, “CPC” and “ROAS” in GA.

 

In our calculations, we use the exchange rate at the midpoint of the reporting time range. For example, if you are viewing a time period from January 5th to 19th, we will use the rate from January 12th to convert your AdWords cost data to the currency of your GA account."  Know more here - https://plus.google.com/+GoogleAnalytics/posts/aYBCit32jyr

Re: Currency Conversion from AdWords to Analytics

Community Manager
# 2
Community Manager
Thanks for posting this useful information here Kaushik.

Re: Currency Conversion from AdWords to Analytics

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Always welcome Smiley Happy