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Creating plurals in Negative keyword list

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

I've a bunch of negative keywords, I think I should add plural/singular forms of them too.

 

if keyword is "exists" then I'm adding "exist" (and vice versa in case of singular). If the keyword ends in "y" then for plural I'm replacing "y" with "ies". If it ends with "s" then I add same word with last "s" removed as well as an "es" suffixed.

 

I've written a script to automate it.

 

I'd like to hear some suggestions and ideas for including all forms of negative words.

 

 

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by Vla (Google Employee)
September 2015

Re: Creating plurals in Negative keyword list

Vla Google Employee
Google Employee
# 5
Vla Google Employee
Google Employee

Hi Utilitiesindia,

 

Thanks for brining up such a great question, which I'm sure a lot of AdWords users will be interested in.

 

As you know, negative keywords do not include plural variations of keywords. As such, sadly, there is not really any workaround for adding negative keyword plurals. The only way would be to add them individually (or automate the process as you have done).

 

I'm sure this is a feature than many others would like to see availiable however, so if you do have time to spare it would be great if you could give your feedback of negative keywords by filling out this form. We are always trying to improve AdWords so any ideas you have for us would be very welcome!

 

Thanks!

 

-Vla

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Re: Creating plurals in Negative keyword list

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

You should look on Google for the keyword "ORM inflection classes".

 

This is a typical problem of programming, when you have databases that contain elements you usually name the container holding multiple items after the plural of the single element.

 

Typically in programming languages there are lookup-indices for the irregular plurals. You should find them through a google search for the term stated above. 

 

Sry for not having a direct link at hand.

Re: Creating plurals in Negative keyword list

Top Contributor
# 3
Top Contributor

Hello utilitiesindia;

My experience shows that Google is familiar with all variations of plural / singular/ male / female in all languages supported. (Well ...I know it works in English and in another non-Latin language)

So if you use, such as, the broad modifier, (+) all irregular plurals/ male / female syntaxes are identified.

 

-Moshe

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Creating plurals in Negative keyword list

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Moshe I'm talking about negative keywords. Support I want to use "party" keyword then it makes sense for me to use "parties" as well in the negative keyword list.
Marked as Best Answer.
Solution
Accepted by Vla (Google Employee)
September 2015

Re: Creating plurals in Negative keyword list

Vla Google Employee
Google Employee
# 5
Vla Google Employee
Google Employee

Hi Utilitiesindia,

 

Thanks for brining up such a great question, which I'm sure a lot of AdWords users will be interested in.

 

As you know, negative keywords do not include plural variations of keywords. As such, sadly, there is not really any workaround for adding negative keyword plurals. The only way would be to add them individually (or automate the process as you have done).

 

I'm sure this is a feature than many others would like to see availiable however, so if you do have time to spare it would be great if you could give your feedback of negative keywords by filling out this form. We are always trying to improve AdWords so any ideas you have for us would be very welcome!

 

Thanks!

 

-Vla

Re: Creating plurals in Negative keyword list

[ Edited ]
Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭

Vla I think Google is right in not automatically expanding negative keyword misspellings, synonyms etc automatically since it could spring suprises especially for newbies.

But there should be a tool "Negative Keyword Tool" that'll help reduce ads shown at unwanted places. That should also give misspellings typed by users in Google.

For example if I include negative keyword: "Requirements" then following should also be included:

1) requirement (singular form)

2) reqirement ( assuming many people misspell on Google in this way).

3) requirment (same comment)

3) requirments

4) reqirements

 

I've written a script to generate this similar words but Vla can you please tell me where I can get misspelling database used by Google? The same one used by Google in Google search when we misspell?

Re: Creating plurals in Negative keyword list

Vla Google Employee
Google Employee
# 7
Vla Google Employee
Google Employee

Hi Utilitiesindia,

 

Thanks for your quick reply.

 

I would suggest that you use the existing Keyword Tool to come up with ideas for negative keyword variations as well. If you search for keywords like "party", "parties", "exist" etc, plural variations of them come up as keyword ideas in the Keyword Tool anyway.

 

Regarding the misspelling/ plural database, I checked with our Techincal Specialist for you, and I'm afraid this is not something we can provide, at least not at the moment. Apologies for that!

 

- Vla