AdWords
3.9K members online now
3.9K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Creating an automated rule that sends an email when your campaign(s) reaches range of spend

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to create an automated rule for tracking a range of spend per day to better track how search volume fluctuates for my campaigns. An example, I have a campaign set to $200 and created an automated rule to send an email with requirements being the cost > $190 and cost < $180. There tends to be a good bit of daily fluctuation in search volume so basically trying to find an easy way to better track how the campaign(s) are spending without actually having to dig into each one every day. The rule however did not seem to fire and when checking the preview it doesn't trigger even when true with the two requirements - anyone know how to set this up without having to create multiple rules for each campaign (budgets vary so can't set one rule for all).

Screen Shot 2016-11-04 at 12.51.10 PM.png

 

 

Creating an automated rule that sends an email when your campaign(s) reaches range of spend

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

I'm afraid these rules will conflict with each other, and yes you will need to set up rules for each campaign if you are not using a shared budget across your campaigns.

 

What exactly are you trying to achieve from this? 

 

Kind Regards

Abbie Roberts

PPC Specialist & Marketing Consultant

Website | Facebook | Twitter | LinkedIn |Google+| Email |

 

Creating an automated rule that sends an email when your campaign(s) reaches range of spend

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Abbie. The goal for this is to better track opportunities lost due to budget allocation for campaigns that do not share a budget. For example, campaign x may have a daily budget of $100 and has met or exceeded that in previous days but due to Adword's two day delay in impression share metrics, I don't take advantage of increased auctions until the third day when I review my pacing. So based on this I increase the daily budget to $130, and since its a higher performing campaign than y I reduce y's budget by $30 to align with spend. Unfortunately, I find out the next day that there were just fewer auctions for campaign x and I only spent $35 out of the $130 and since I reduced y I am also behind by those $30 which leaves me even further underpacing.

 

The concept of the rule is to notify me more efficiently that one one side my campaign is meeting its budget after the first day so I can review and increase if needed before Adwords notifies me due to the delay. The second side is if the campaign is yielding fewer auctions and I underspend the campaigns budget by $40+ I can more quickly allocate budget to other campaigns to compensate. 

 

 

We are not interested in using a shared budget for certain campaigns as we want to ensure certain campaigns are yielding a 90%+ impression share and using a shared budget for all campaigns will allocate the budget in a way that doesn't meet our client's goal.