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Conversion Tracking Problem

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# 1
Visitor ✭ ✭ ✭

I am using enhanced ecommerce tracking for my website and have a goal "Checkout" for the checkout success page. My adwords is not tracking any conversions and even adwords report in analytics there is a difference in ecommerce and Checkout goal conversion. So how can I fix it?

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Accepted by topic author akshita p
June

Re: Conversion Tracking Problem

Community Manager
# 2
Community Manager

Hi Akshita,

 

Thanks for posting to the Community. Your question is a bit of a complex one because not only are goal completions and ecommerce transactions calculated differently within Google Analytics, but these two are also different from how AdWords attributes conversions.

 

I would recommend reading through this guide on our Help Center to start, which is about comparing AdWords and Analytics conversion metrics. In particular, the section "One conversion vs. Every conversion" discusses one reason why your goal completions vs. ecommerce transactions may differ within your Analytics account.

 

I hope this helps,

Cassie