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Constantly running two/multiple ad copies improve the Quality Score?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I always run multiple ad copies will it help increase quality score. (I am not asking advantage of split testing, I want to know if always having multiple ads for rotation helps increase quality score)

 

Anyone who can give insights on this theory? 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Constantly running two/multiple ad copies improve the Quality Scor

Top Contributor
# 2
Top Contributor
Hi Vinay,

Just running multiple ads will not improve quality score.

But if you are using ad testing (running multiple ads to test/optimize performance) to improve your ad quality and CTR, then that will improve quality score.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Constantly running two/multiple ad copies improve the Quality Scor

Top Contributor
# 2
Top Contributor
Hi Vinay,

Just running multiple ads will not improve quality score.

But if you are using ad testing (running multiple ads to test/optimize performance) to improve your ad quality and CTR, then that will improve quality score.