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Connecting Product to Ad in Adwords?

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# 1
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How do you connect a Product that you inserted in Merchant center to matching/linking it in a ad in you Adwords account?

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Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Connecting Product to Ad in Adwords?

Top Contributor
# 2
Top Contributor

Hi fcd,

 

You add the extension at the campaign level. At the ad group level, you add an ad target and apply a filter to get the product you want shown. You can use Adwords_group or Adwords_label fields as filters, so it depends on how you created your feed. You can add multiple adwords_labels to your feed for each item. Use your product identifier as the value in the field, then specify that same value when you create the auto-target.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Connecting Product to Ad in Adwords?

Top Contributor
# 2
Top Contributor

Hi fcd,

 

You add the extension at the campaign level. At the ad group level, you add an ad target and apply a filter to get the product you want shown. You can use Adwords_group or Adwords_label fields as filters, so it depends on how you created your feed. You can add multiple adwords_labels to your feed for each item. Use your product identifier as the value in the field, then specify that same value when you create the auto-target.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords