AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.4K members online now
1.4K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Connecting Product to Ad in Adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do you connect a Product that you inserted in Merchant center to matching/linking it in a ad in you Adwords account?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Connecting Product to Ad in Adwords?

Top Contributor
# 2
Top Contributor

Hi fcd,

 

You add the extension at the campaign level. At the ad group level, you add an ad target and apply a filter to get the product you want shown. You can use Adwords_group or Adwords_label fields as filters, so it depends on how you created your feed. You can add multiple adwords_labels to your feed for each item. Use your product identifier as the value in the field, then specify that same value when you create the auto-target.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Connecting Product to Ad in Adwords?

Top Contributor
# 2
Top Contributor

Hi fcd,

 

You add the extension at the campaign level. At the ad group level, you add an ad target and apply a filter to get the product you want shown. You can use Adwords_group or Adwords_label fields as filters, so it depends on how you created your feed. You can add multiple adwords_labels to your feed for each item. Use your product identifier as the value in the field, then specify that same value when you create the auto-target.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords