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Confusion "Rarely shown due to low quality score"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Support,

 

I am bit confuse here, I have choosen few keywords for my Newly Campaign, and accoding to Google Keyword Tool it show me Low Competition and Local Monthly Searches about 246,000.  But when I use this keywords on My campaign. These are showing me "Rarely shown due to low quality score".

 

FYI when I searching thesse Kewords on Google there are no Adwords Ads are showing up, I guess that means no other  Competitor has used these keywords.

 

Please guide me.

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Confusion "Rarely shown due to low quality score"

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hey MaryAnderson,
 

Welcome to the community.
 

Don't worry Quality score is not a fixed thing it can be improved if you'll improve the campaign and if you'll gain high CTR.
 

kindly review following link:
 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010
 

https://www.en.adwords-community.com/t5/Set-up-and-basics-get-started/Ingredients-of-the-Quality-Sco...
 

http://www.squidoo.com/Ads-Rarely-Show-Due-To-Low-Quality-Score
 

Hope it will help you!


Thanks
Anchal

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Confusion "Rarely shown due to low quality score"

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hey MaryAnderson,
 

Welcome to the community.
 

Don't worry Quality score is not a fixed thing it can be improved if you'll improve the campaign and if you'll gain high CTR.
 

kindly review following link:
 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010
 

https://www.en.adwords-community.com/t5/Set-up-and-basics-get-started/Ingredients-of-the-Quality-Sco...
 

http://www.squidoo.com/Ads-Rarely-Show-Due-To-Low-Quality-Score
 

Hope it will help you!


Thanks
Anchal

Re: Confusion "Rarely shown due to low quality score"

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
What is the quality score number? If it is 1,2,3 it is most likely Landing page issue..

Re: Confusion "Rarely shown due to low quality score"

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks,

 

The QS is 2 or 3. As per the Landing page, Let me just expain you that We are an Price Comparision website and the Landing page Products are coming from Affiliate Provider Datbase. Menas All Valuse and content on landing page is coming dynamically from Affiliate Provider.

 

So you mean if I will get good CTR or CPC then the QS will improve? If So i will start it right away.

 

Thanks

Re: Confusion "Rarely shown due to low quality score"

Top Contributor
# 5
Top Contributor

Hi MaryAnderson,

 

I'm afraid you are being misled by the answers here.

 

First, I want to dispell a common misconception. Just because there are no ads on a search results page, that does not mean there is no competition and certainly does not mean your ad is guaranteed to show or will show for cheap. It more likely means that many advertisers have tried that keyword and have had no success. If this keyword has performed poorly across all accounts, it is not likely that anything you do to try to improve your QS or your ad rank will be successful at placing your ad on those result pages.

 

The second problem is really your landing page(s). Since you are pulling all of your content from the "Affiliate Provider Database", you will have no unique or compelling copy on your web pages. That will never change, either, until you are able to provide both unique and compelling copy on your pages (note emphasis on unique).

 

You def8initely have a challenge ahead of you.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords