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Confusion in AdWords Summarizing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 Greetings for all,

I'm a little bit confused after analyzing my AdWords data. As you can see in my attached picture, On a selected day my RLSA campaign has 415 impression and 13 clicks. But unfortunately I don't know, which of my remarketing list saw my adverts, because as you can see there is no data in that row. So who did see my adverts actually? 

PICTURE

Thanks for all of your answers! 

1 Expert replyverified_user

Confusion in AdWords Summarizing

Rising Star
# 2
Rising Star

Hi Martin M,

 

Your audiences have 4 impressions and no clicks. All of those clicks are from your primary targeting method (keywords I guess) in the campaign, hence no data under audiences.

 

Feel free to write back!

Sumanth Sridhar

Confusion in AdWords Summarizing

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Sumanth,

first of all thanks for your reply. You are right, it's a Search Network only Campaign with all features, but I don't understand the situation. I would like to do a special offer/advert copy for users who were on my site and because of that know me. If everybody can see these adverts it won't be so relevant for them because they didn't see my website before.


Thanks for any answer Smiley Happy