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Confused about emhanced phone options

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

So I am using the enhanced call extension.

 

I want to use a google forwarding number, so I can see the call reports

 

Adwords then asks me if I want to show my website and the phone number or just the phone phone. I clicked the phone number only as I need my customers to set up a consultation.

 

Then I click device preference: mobile

 

My question is when the ads displays for desk tops, will my website show? I mean call extension is just when people are searching on mobile? The reason is I need desk tops searchers to go to my website, or call my regular phone without incurring $1.00 per call.

 

I hope this question makes sense.

 

Thank You

2 ACCEPTED SOLUTIONS

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Marked as Best Answer.
Solution
Accepted by topic author Pierre W
September 2015

Re: Confused about emhanced phone options

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Pierre W.

 

"My question is when the ads displays for desk tops, will my website show?"

 

I think when you selected mobile preference, there will be no display of ads on desktops.

Read all about call extensions here https://support.google.com/adwords/answer/2453991?hl=en

 

And about the "mobile preference" here :

 

https://support.google.com/adwords/answer/2472776?hl=en

 

 

 

 

"I mean call extension is just when people are searching on mobile?"

 

No : read more here https://support.google.com/adwords/answer/2454052?hl=en

 

"The reason is I need desk tops searchers to go to my website, or call my regular phone without incurring $1.00 per call."

 

You need to setup 2 Campaigns, one for mobile and one for desktops. The one for desktop without the "forwarding number" option.

 

Another important problem you need to handle is Mobile Call Extensions Scheduling, because you have to split it in 2 campaigns if you don't offer 24/7 phone support , read about it here    https://www.en.adwords-community.com/t5/Improve-results/Call-extensions/m-p/66206/highlight/true#M50...

 

 

 

You can also find a similar debate  with solution , here :  https://www.en.adwords-community.com/t5/Manage-ads/mobile-optimized-ads/m-p/124664/highlight/true#M1...

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Pierre W
September 2015

Re: Confused about emhanced phone options

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

This is a sum up of the setting :

 

Initial Asumption : In each case we will configure a "search network only" campaign , after checking the second setting "All features - All the features and options available for the Search Network"

 

1. In the desktop+tablet campaign :

 

a) When creating a new campaign, Under the Desktops & laptops, mobile devices and tablets, you will have the message "Ads will show on all types of devices by default." , so nothing will be changed here. Unless you come back to this menu and than you will have an option to "Set mobile bid adjustment" which does the same as the set B) from bellow.

 

b) After the at least 1 Ad and 1 keyword are created, you can acces the Settings / Devices and click the intersection of "Mobile devices with full browsers" on the vertical bar and "Bid Adj," on the horizontal bar click and select the second option "Decrease by" and than write 300 in the percentace box this will set the mobile bid to minus 300% using the baseline of the desktop bid, and in 99% of the cases it will bid to low to generate impressions.

decrease-bid-by-300.jpg

 

c) In the Ads do not check the "Mobile " box under the HTTP://    where your target URL is inserted     ( which is the default setting so just leave it as it is)

 

 

 

2. In the mobile campaign :

 

a) Copy your desktop campaign using the adwords editor in a new campaign.   Set your bids 300% less than in the desktop campaign with a global bid change, or manually if you have few keywords.

 

b) Notice that you cannot simply go through step b from above and change the desktop bid to -300% , there is no such option, this is why you need to lower your bids for desktop, in order to have high bids on mobile.

 

c) Create ads and check the "Mobile" box under the http:// for the target URL for all the ads except one. That one ad that remains not-mobile, will be served to desktops, but as it hits the low bids set at step a) , it will actualy not be served.

 

This is the whole sum up.

 

Unfortunately I cannot help you directly, I am just a beginner, not a certified individual or partner. For that you might want to check this link to find local partners for a contract

 

https://adwords.google.com/partnersearch/

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Pierre W
September 2015

Re: Confused about emhanced phone options

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Pierre W.

 

"My question is when the ads displays for desk tops, will my website show?"

 

I think when you selected mobile preference, there will be no display of ads on desktops.

Read all about call extensions here https://support.google.com/adwords/answer/2453991?hl=en

 

And about the "mobile preference" here :

 

https://support.google.com/adwords/answer/2472776?hl=en

 

 

 

 

"I mean call extension is just when people are searching on mobile?"

 

No : read more here https://support.google.com/adwords/answer/2454052?hl=en

 

"The reason is I need desk tops searchers to go to my website, or call my regular phone without incurring $1.00 per call."

 

You need to setup 2 Campaigns, one for mobile and one for desktops. The one for desktop without the "forwarding number" option.

 

Another important problem you need to handle is Mobile Call Extensions Scheduling, because you have to split it in 2 campaigns if you don't offer 24/7 phone support , read about it here    https://www.en.adwords-community.com/t5/Improve-results/Call-extensions/m-p/66206/highlight/true#M50...

 

 

 

You can also find a similar debate  with solution , here :  https://www.en.adwords-community.com/t5/Manage-ads/mobile-optimized-ads/m-p/124664/highlight/true#M1...

Re: Confused about emhanced phone options

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

Adrian,

 

Do you know if I create another campaign just for mobile, will that campaign interfere or stop ads running on desk tops if they target the same keywords?

 

Thanks

Re: Confused about emhanced phone options

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

hello , 

 

The keywords won't interfere as the target of the ads is different : show on mobile or show on desktop+tablets.   I have done some more research and i came up with a new debate useful to you .

https://support.google.com/adwords/answer/8206?hl=en&hlrm=en

 

The conclusion is that in the setup of a proper mobile only campaign you need to create several ads and check the "Mobile preffered" option bellow the ad text for those ads that you want to show 100% on smartphones and leave at least 1 ad WITHOUT the "mobile preffered" option ON, and this last AD will be displayed on desktops.

 

 

Re: Confused about emhanced phone options

[ Edited ]
Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Hey Adrian, so the ad without "mobile" will show to desktops and tablets and the phone extension won't show.

 

If that's the case, I'll even enable google forwarding numbers to see if calls are converting.

 

Honestly, I wondering if you would like to take a look at this account with me and give me some pointers, lol.

 

Thanks Adrian,

Pierre

Marked as Best Answer.
Solution
Accepted by topic author Pierre W
September 2015

Re: Confused about emhanced phone options

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

This is a sum up of the setting :

 

Initial Asumption : In each case we will configure a "search network only" campaign , after checking the second setting "All features - All the features and options available for the Search Network"

 

1. In the desktop+tablet campaign :

 

a) When creating a new campaign, Under the Desktops & laptops, mobile devices and tablets, you will have the message "Ads will show on all types of devices by default." , so nothing will be changed here. Unless you come back to this menu and than you will have an option to "Set mobile bid adjustment" which does the same as the set B) from bellow.

 

b) After the at least 1 Ad and 1 keyword are created, you can acces the Settings / Devices and click the intersection of "Mobile devices with full browsers" on the vertical bar and "Bid Adj," on the horizontal bar click and select the second option "Decrease by" and than write 300 in the percentace box this will set the mobile bid to minus 300% using the baseline of the desktop bid, and in 99% of the cases it will bid to low to generate impressions.

decrease-bid-by-300.jpg

 

c) In the Ads do not check the "Mobile " box under the HTTP://    where your target URL is inserted     ( which is the default setting so just leave it as it is)

 

 

 

2. In the mobile campaign :

 

a) Copy your desktop campaign using the adwords editor in a new campaign.   Set your bids 300% less than in the desktop campaign with a global bid change, or manually if you have few keywords.

 

b) Notice that you cannot simply go through step b from above and change the desktop bid to -300% , there is no such option, this is why you need to lower your bids for desktop, in order to have high bids on mobile.

 

c) Create ads and check the "Mobile" box under the http:// for the target URL for all the ads except one. That one ad that remains not-mobile, will be served to desktops, but as it hits the low bids set at step a) , it will actualy not be served.

 

This is the whole sum up.

 

Unfortunately I cannot help you directly, I am just a beginner, not a certified individual or partner. For that you might want to check this link to find local partners for a contract

 

https://adwords.google.com/partnersearch/

Re: Confused about emhanced phone options

Follower ✭ ✭ ☆
# 7
Follower ✭ ✭ ☆

Hey Adrian,

 

For a beginner you are doing good. Are you studying for GCP? I am and I hope to take the test in a couple of weeks. Thanks for all help!

 

Wish you success!

Pierre

Re: Confused about emhanced phone options

Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭

I am actualy using the forum and the questions here as a "simulation exam" ,as I have some "exam anxiety". I took the Cisco CCNA exam and they had hundreds of preparation quizez before the 200 questions final exam.

 

I feel like learning a lot faster when I have to search for real life solutions , even if I have never used the features in the discussion, I memorize better by doing than by reading.

 

For example the most interesting thing i've read about this week is the PLA tehnology, the way to only pay if you make a product sale with google, and a user asked about this here today

 

https://www.en.adwords-community.com/t5/Measure-results/Free-clicks-or-paid-clicks/m-p/148870

Re: Confused about emhanced phone options

Follower ✭ ✭ ☆
# 9
Follower ✭ ✭ ☆

Hey Adrian,

 

I understand what you are saying. I feel like I learn more by doing it than just reading how to do it.

 

I like your advise about being able to search for the answers to people's questions, this can only help with anything you doing. I'm starting to "get it" and I find myself trying to find the answers to people's questions. This helps me because I know that if I look hard enough I can find the answer.

 

Today, I was lucky enough to have a chat with a google employee who works at adwords. He is one of those guys that optimizes accounts for a few select accounts. I told him everything I did for my friends account and asked him how I did and he said, "I did pretty good", so that was encouraging.

 

He went over a lot of stuff that I have to over because I can't remember everything we did but one of his best pieces of advise was to add "fraud, frauds, scam and scams" as negative keywords. The reason for this is company branding, if someone searches your keyword and adds fraud or scam, the last you want is your company name associated with that search. I thought it was a cool tip and I'm passing it along. If you like it, give me a star cause no one has given me a star or really I should say I haven't earned any stars, lol.

 

Pierre

Re: Confused about emhanced phone options

Collaborator ✭ ✭ ✭
# 10
Collaborator ✭ ✭ ✭
Good advice , thanks Smiley Happy