2.1K members online now
2.1K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Click to download Ad versus App-Extensions

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Guys,


I'm creating some Adwords campaigns for my app. I'd like to test whether Click to Download ads or normal ads with app extensions work best. Does anyone have any experience with this?

Do i just create both types of ads within 1 campaign or do i duplicate my campaign and make one with CTD and one with App extensions?


Kind Regards,



Re: Click to download Ad versus App-Extensions

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

No experince of that unfortunately.
But I´d probably create an "AdWords controlled experiment" and let one ad group run with the app extension and one without