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Click to call rate on smartphones

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hello. Question for those of you targeting phone calls on smartphones (I.e. call extensions with no landing page, just the phone number). The click is charged when the user clicks the ad and the phone number appears on screen. From there, what rate of people are actually calling the number? Insight appreciated.

Re: Click to call rate on smartphones

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
I think you will not be able to tell how many people are actually calling the number. (In certain countries), you can also get some insight into how many people actually had a phone call of a certain length with the "Calls from ads" conversion type.

Re: Click to call rate on smartphones

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Louise

You will be charged when user clicks on the ad.

Please read this article: https://support.google.com/adwords/answer/2454052?hl=en

Cheers,
Rupesh