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Click-to-Play Ad Format

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello.

 

Can anyone please tell me if click-to-play ad formats are part of AdWords for video or Ad Gallery? If they are part of Ad Gallery, what type of bidding is used?

 

I looked this up on Google Partners' support but the information doesn't seem definite.

 

Thanks in advance for your replies.

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Click-to-Play Ad Format

Top Contributor
# 2
Top Contributor
Hi Craig,
Click to play ads are part of AdWords for Video (video campaigns). The ad gallery simply allows you to create ads to be used in your adwords for video campaigns. The ad gallery is just a tool for creating ads, you don't run any advertising through it.

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Click-to-Play Ad Format

Top Contributor
# 2
Top Contributor
Hi Craig,
Click to play ads are part of AdWords for Video (video campaigns). The ad gallery simply allows you to create ads to be used in your adwords for video campaigns. The ad gallery is just a tool for creating ads, you don't run any advertising through it.

Re: Click-to-Play Ad Format

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the clarification Dave.

Re: Click-to-Play Ad Format

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi

I beg to differ on this one.
You can create a click to play ad in the ad gallery (must do so), but it must not be run used in "AdWords for Video" but can be used only in ordinary display campaign.