Changing CPC etc from info in a Spreadsheet
I exported a large number of Keywords from my Adwords account to an Excel spreadsheet.
I made my own notes etc on performance and changed the CPCs in the spreadsheet.
Is there an easy way to transfer the new CPC rates from my Excel Spreadsheet into my Adwords account, without zeroing all information in my Adwords account?
Re: Changing CPC etc from info in a Spreadsheet
Changing CPC's won't reset your keyword statistics. However, you won't be able to import the new ones via the AdWords interface. I would suggest downloading AdWords Editor, which allows you to import/export csv files. This is an offline tool that links to your AdWords account. It makes it very easy to make bulk changes offline and then post to AdWords.
Hope this helps.