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Change in click-to-call ratio for call-only campaigns?

Rising Star
# 1
Rising Star

Hey Community,

 

I've noticed a decrease in the click-to-call ratio for call-only campaigns recently. I'm curious to know if anyone else has noticed any trends here.

 

Thanks!

 

John

2 Expert replyverified_user

Re: Change in click-to-call ratio for call-only campaigns?

Top Contributor
# 2
Top Contributor
Hi John,

25% click to call is approximately fine as a ratio. As long as you average around that value I think you should not be worried about periodical fluctuations that can be caused by multiple niche specific developments.

Best,
Lakatos