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Can you have broad match and broad match modifier in same ad group?

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Can you have broad match and broad match modifier in same ad group?

PPCSophie
1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author PPCSophie
September 2015

Re: Can you have broad match and broad match modifier in same ad group

Top Contributor
# 5
Top Contributor

Hello there;

Using BMM and broad match in the same ad-group is OK,

 

Since the introduction of BMM many abandoned the broad match, since it includes synonyms. The result is that a broad match keyword can match a search term you never thought it would, because (according to Google), those are synonyms. (e.g did you know that YouTube is a synonym of TV?).

 

I, also, rarely use the "classic" broad match.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author PPCSophie
September 2015

Re: Can you have broad match and broad match modifier in same ad group

Top Contributor
# 7
Top Contributor

@PPCSophie

I agree;

I hardly use anymore the "classic" broad match.



Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Can you have broad match and broad match modifier in same ad group

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi,

Yes, you can use both broad match and broad match modified keywords on your campaigns.

Re: Can you have broad match and broad match modifier in same ad group

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

I know I can use it in the same campaign and ad group.  I am sorry, I should of beene more clear, would it defeat the purpose of using it in the same ad group?

PPCSophie

Re: Can you have broad match and broad match modifier in same ad group

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
No. Modified Broad Match will give you more control. Broad match can be used as a experimental process.
Marked as Best Answer.
Solution
Accepted by topic author PPCSophie
September 2015

Re: Can you have broad match and broad match modifier in same ad group

Top Contributor
# 5
Top Contributor

Hello there;

Using BMM and broad match in the same ad-group is OK,

 

Since the introduction of BMM many abandoned the broad match, since it includes synonyms. The result is that a broad match keyword can match a search term you never thought it would, because (according to Google), those are synonyms. (e.g did you know that YouTube is a synonym of TV?).

 

I, also, rarely use the "classic" broad match.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Can you have broad match and broad match modifier in same ad group

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆

Thanks MosheTLV.

 

I have recently transitioned a lot of the broad match keywords to broad match modifiers because like you said, you wouldnt believe the synonyms that broad match brings in and it could be so costly.

 

Thank you so much your answer helped alot.

 

PPCSophieSmiley Very Happy

PPCSophie
Marked as Best Answer.
Solution
Accepted by topic author PPCSophie
September 2015

Re: Can you have broad match and broad match modifier in same ad group

Top Contributor
# 7
Top Contributor

@PPCSophie

I agree;

I hardly use anymore the "classic" broad match.



Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’