Can we take the keywords shows 0 clicks in TE with exact match type?
Some keywords shows 0 clicks in exact match when we check it in TE (Traffic Estimator) so there is any benefit to take them in the campaign as it is just gives estimation? Please help beacuse most of my keywords shows 0 clicks only in exact match?
Re: Can we take the keywords shows 0 clicks in TE with exact match ty
I wouldn't rely much on the traffic estimator especially where not much data is available (0 clicks). This tool has its margin of error;..At the bottom line: it's a "rough" estimate.
If the keyword has impressions, but no clicks I would remove it - It lowers the CTR!
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