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Can we take the keywords shows 0 clicks in TE with exact match type?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Some keywords shows 0 clicks in exact match when we check it in TE (Traffic Estimator) so there is any benefit to take them in the campaign as it is just gives estimation? Please help beacuse most of my keywords shows 0 clicks only in exact match?

1 Expert replyverified_user

Re: Can we take the keywords shows 0 clicks in TE with exact match ty

Top Contributor
# 2
Top Contributor

Hello there;

I wouldn't rely much on the traffic estimator especially where not much data is available (0 clicks). This tool has its margin of error;..At the bottom line: it's a "rough" estimate.

If the keyword has impressions, but no clicks I would remove it - It lowers the CTR!

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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