AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.4K members online now
4.4K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Can variables be used in ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, my name is Andrea.

 

I become an Adwords expert once in a while :-)...so I forget how it works.

Is it still possible to add variables in the title of the ads? If so, how?

 

Thank you!

Re: Can variables be used in ads?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Andrea P, Welcome to the Community

 

I think you are looking for this feature :

 

https://support.google.com/adwords/answer/2454041?hl=en

Re: Can variables be used in ads?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Andrea

 

Additionally to Adrian's answer you could also use the AdWords scripting abilty: https://developers.google.com/adwords/scripts/

 

Here is a nice example how you could use variable content in AdWords ad texts: https://developers.google.com/adwords/scripts/docs/solutions/parameterizer

 

Regards

Aleks