AdWords
2K members online now
2K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Can variables be used in ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, my name is Andrea.

 

I become an Adwords expert once in a while :-)...so I forget how it works.

Is it still possible to add variables in the title of the ads? If so, how?

 

Thank you!

Re: Can variables be used in ads?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Andrea P, Welcome to the Community

 

I think you are looking for this feature :

 

https://support.google.com/adwords/answer/2454041?hl=en

Re: Can variables be used in ads?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Andrea

 

Additionally to Adrian's answer you could also use the AdWords scripting abilty: https://developers.google.com/adwords/scripts/

 

Here is a nice example how you could use variable content in AdWords ad texts: https://developers.google.com/adwords/scripts/docs/solutions/parameterizer

 

Regards

Aleks