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Can one use exact match keywords in dynamic search campaigns?

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# 1
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I started a dynamic search ad campaign as a test using only exact match keywords but Google added all kind of keywords. Is is possible to use it for only exact match keywords?

 

Thanks. 

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can one use exact match keywords in dynamic search campaigns?

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# 2
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HI adhummer,

The simple answer is no. Dynamic search campaigns do not use keywords, so a question in relation to keyword match type in dynamic search ads is a moot point.

Read more here:
https://support.google.com/adwords/answer/2471185?hl=en

Hope this helps

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can one use exact match keywords in dynamic search campaigns?

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# 2
Participant ✭ ✭ ✭
HI adhummer,

The simple answer is no. Dynamic search campaigns do not use keywords, so a question in relation to keyword match type in dynamic search ads is a moot point.

Read more here:
https://support.google.com/adwords/answer/2471185?hl=en

Hope this helps

Re: Can one use exact match keywords in dynamic search campaigns?

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# 3
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Thanks.

Re: Can one use exact match keywords in dynamic search campaigns?

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# 4
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Hello,

 

To add to the good advice from Clynton :

 

While you can't use keywords as targeting, because DSA will pick up on search terms for which your site has organic listings, you can look in your organic listings history (webmaster tools ) and build from there a list of negative keywords for which you want to prevent DSA from displaying ads.

 

So "positive keywords" as targeting do not work but "negative keywords" to block traffic from a DSA campaign do work.

 

Also to this campaign you can add negative keywords from your other campaigns to ensure that traffic flows where it should.