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Can i share an audience across different domains?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Google let's you share remarketing lists and tags across accounts. 

 

Let's say i have account A, sending traffic to site1.com and account B sending traffic to site2.com

Both accounts are in the same MCC.

 

account A retargets on a remarketing list based on Google Analytics on site1.com .

 

Can i share this remarketing list, and the audience populating the list, to retarget them in account B and send traffic to site2.com? 

 

Can i share an audience across different domains?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Boeli

I had this same question some time ago. I asked support and they told me, yes- technically you can do that, but it's not advised. Some informations may be used inproperly in different ads context- e.g. you are on remarketing list created by political blog. Then you see ads about political-concerned stuff like caps with sickle and hammer

What's more - remakreting works the best when the audience knows your site. If you want to target to site2.com users don't know this one so your campaign performance may be below average.