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Can ads be directed to mobile devices?

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# 1
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Can ads in AdWords Express be directed to mobile devices? Most of our customers use mobile devices (phones and tablets) and sends our ads primarily to these devices would be more efficient for us.

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Marked as Best Answer.
Accepted by topic author Russell K
September 2015

Re: Can ads be directed to mobile devices?

Top Contributor
# 2
Top Contributor

Hello Russell, 


Welcome to AdWords Community.


Your ads are eligible to appear also on mobile devices even if you are using AdWords Express. But, there's confinement in terms of restrictive targeting. You cannot choose to show your ads only on mobile devices with AW Express. 


If you need this control, I would advise you to use regular AdWords where you can setup Call-Only campaigns, Mobile Specific ads, Device Bid Modifiers and many more.



Ratan Jha

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