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Can a client have multiple adwords account?

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# 1
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I remember reading in a few instances on various webmaster forums that some people were penalised for having multiple adwords account, I'm not entirely sure whether they were being hunted down because they were using multiple accounts to avoid an adwords ban or whether they were just penalised because just having dual accounts is bad as it is.

 

Can someone clarify this for me.

 

Also, what if I (as an adwords professional) want to do client work, and the client has some camapigns that are sensitive [say they're real easy cash cows and wants to keep it secret from anyone else], how can a client hide these campaigns. Is there an option to hide a campaign when connecting to adwords professionalas MCC or will the client need to open a new adwords account to achieve this?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can a client have multiple adwords account?

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# 2
Top Contributor

Hey Abdul,

 

You heard correctly, having multiple adwords accounts for the same business is against Adwords Policy - they refer to it as 'Double Serving'.  There are some, very few, exceptions but for the most part the rule is "individuals advertising for themselves or for their own businesses may only have a single AdWords account".

 

"How can a client hide these campaigns. Is there an option to hide a campaign when connecting to adwords professionalas MCC or will the client need to open a new adwords account to achieve this?"

 

I guess the question is who are these campaigns being hidden from? If it's a 'cash cow' why do they need more help? If you're going to work with a client, why wouldn't you get access to the whole account to link it to your MCC?  Again, opening a second account is NOT a good idea.

 

If you can clarify the second part of your message, I may be able to offer some better advice.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can a client have multiple adwords account?

Top Contributor
# 2
Top Contributor

Hey Abdul,

 

You heard correctly, having multiple adwords accounts for the same business is against Adwords Policy - they refer to it as 'Double Serving'.  There are some, very few, exceptions but for the most part the rule is "individuals advertising for themselves or for their own businesses may only have a single AdWords account".

 

"How can a client hide these campaigns. Is there an option to hide a campaign when connecting to adwords professionalas MCC or will the client need to open a new adwords account to achieve this?"

 

I guess the question is who are these campaigns being hidden from? If it's a 'cash cow' why do they need more help? If you're going to work with a client, why wouldn't you get access to the whole account to link it to your MCC?  Again, opening a second account is NOT a good idea.

 

If you can clarify the second part of your message, I may be able to offer some better advice.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Can a client have multiple adwords account?

Top Contributor
# 3
Top Contributor

Hi morecaffeine,

 

The rule is one account for one business entity. But you may be able to do this as an exception. I would give AdWords support a call and see what you can work out.

 

You can't pick and choose which campaign data to reveal to any users. Either they can see it all or they can see nothing.

 

It is baffling (to me) why they wouldn't want to share there successful campaigns with you. You will need that information to set up other campaigns that don't interfere or compete with their success.

 

Just a couple thoughts.

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords