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Can I use Google Analytics Tags for Remarketing for Search ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm reading a lot of conflicting reports on whether you can use Analytics tags for Search Remarketing or not. I'm currently managing an adwords account in the UK for a Hong Kong based client.

 

Can you use Analytics tags for remarketing? Most of the tags in my library say "Unavailable - Display Only" - why can't I use them for search? This for both Google Adwords and Google analytics tags. Even the ones with over 10,000 in the list sizes have this message.

 

 

 

 

Re: Can I use Google Analytics Tags for Remarketing for Search ads?

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi Andy,

 

If I understand you right, you want to run a remarketing campaign for search networks. In that case its not possible, remarketing campaigns are only for Display networks.

 

Learn more here https://support.google.com/adwords/answer/3210317?hl=en&ref_topic=3122877

Re: Can I use Google Analytics Tags for Remarketing for Search ads?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
I am terribly sorry for my ignorance, I really dont know this RLSA exists https://support.google.com/adwords/answer/2701222?hl=en

again so sorry.