AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.3K members online now
4.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Can I use Google Analytics Tags for Remarketing for Search ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm reading a lot of conflicting reports on whether you can use Analytics tags for Search Remarketing or not. I'm currently managing an adwords account in the UK for a Hong Kong based client.

 

Can you use Analytics tags for remarketing? Most of the tags in my library say "Unavailable - Display Only" - why can't I use them for search? This for both Google Adwords and Google analytics tags. Even the ones with over 10,000 in the list sizes have this message.

 

 

 

 

Re: Can I use Google Analytics Tags for Remarketing for Search ads?

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi Andy,

 

If I understand you right, you want to run a remarketing campaign for search networks. In that case its not possible, remarketing campaigns are only for Display networks.

 

Learn more here https://support.google.com/adwords/answer/3210317?hl=en&ref_topic=3122877

Re: Can I use Google Analytics Tags for Remarketing for Search ads?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
I am terribly sorry for my ignorance, I really dont know this RLSA exists https://support.google.com/adwords/answer/2701222?hl=en

again so sorry.