AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.7K members online now
1.7K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Can I decrease my overall CPC by using the Frequency Capping?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to restrict it to 4 and any tips on frequency capping?

1 Expert replyverified_user

Re: Can I decrease my overall CPC by using the Frequency Capping?

Top Contributor
# 2
Top Contributor
Hi Imran,

With Frequency capping you can limit the number of times someone sees your ad on the Google Display Network.

You can't control your overall CPC with this feature but it a great tool to limit unwanted ad exposure to the same people.

https://support.google.com/adwords/answer/117579?hl=en

The 'reach and frequency' report under the dimensions tab will help you to take informed decisions about frequency capping.

https://support.google.com/adwords/answer/2472714

Deepak