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Can I be sure my alcohol ads will display only to +18?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I'm working on a ads campaign for a alcohol producer, and I have to be 100% sure this campaign won't display to users aged less than 18.

 

Is there a way to setup this campaign and to have a 100% garanty that only +18 years old will see it?

 

Thanks for any insight on that matter.

 

Jean.

Re: Can I be sure my alcohol ads will display only to +18?

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Jean,
The short answer is no, you cannot guarantee that users under 18 will not see your ad.
Google AdWords' Alcohol Policy varies by country -
https://support.google.com/adwordspolicy/answer/176005?hl=en

You cannot guarantee that your Ads will not serve to individuals under the age of 18. If AdWords shows alcohol ads in the country you're targeting, then by default, they'll be marked "Approved, Non-Family Safe." These should still show to users, unless they've activated their Safe Search feature.