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Can Google support access control at campaign level ?

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# 1
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We are considering a structure for our AdWords Campaign for a furniture brand's franchisee network so that each franchisee participate. They can plan their budget, invest and fine-tune their own localized campaigns and reap the benefits of their investment. This matches with the real-world marketing practices wherein a local franchisee takes care of local marketing campaigns for a product/brand. A state or country-level campagin is usually taken up by the Franchisor.

 

If each franchisee can maintain a google AdWords account, this is easy. But, this is against Google's double serving policy if the location of the franchisees are the same. We are facing a problem since there are multiple franchisees at different parts of the same city. It seems the only option for us is to maintain the same account for a location (city) and all the franchisees would have access to it. Each franchisee can have their own campaigns under that account. But, there will not be any privacy among the franchisees for their campaign planning. If Google AdWords had access control at the campaign level, we could manage the campaign structuring better.

 

Any comments?

 

 

 

 

 

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can Google support access control at campaign level ?

Top Contributor
# 4
Top Contributor

Hi Tom, if your franchises share the same domain and the same effective location, you're going to have problems running AdWords anyway, regardless of Account access issues. Google will only show one Ad from any domain so if you had multiple Campaigns each using similar (or possibly the same) Keywords, and each targeting the same location(s), only one Ad could show.  Which Ad it would be would depend upon many factors but it's highly unlikely to be a "fair" distribution between all the Campaigns.

 

In essence, if "targeting" as a whole doesn't run into this problem of having two or more Ads eligible to show at the same time, you shouldn't have a problem with using separate Accounts (either because they target different locations, use different keywords and/or have different sites).  If the Account does have this problem then it won't work properly as a single Account, so your original question is moot.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

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Re: Can Google support access control at campaign level ?

Top Contributor
# 2
Top Contributor

Hmm... this is interesting....

Technically, this is not possible;

But my question would be different;

If this is a franchise; each a business entity of its own (by definition of a franchise) -  does every franchisee have its own web site are all share the same domain?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Can Google support access control at campaign level ?

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# 3
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Our plan is for them to share the same domain
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can Google support access control at campaign level ?

Top Contributor
# 4
Top Contributor

Hi Tom, if your franchises share the same domain and the same effective location, you're going to have problems running AdWords anyway, regardless of Account access issues. Google will only show one Ad from any domain so if you had multiple Campaigns each using similar (or possibly the same) Keywords, and each targeting the same location(s), only one Ad could show.  Which Ad it would be would depend upon many factors but it's highly unlikely to be a "fair" distribution between all the Campaigns.

 

In essence, if "targeting" as a whole doesn't run into this problem of having two or more Ads eligible to show at the same time, you shouldn't have a problem with using separate Accounts (either because they target different locations, use different keywords and/or have different sites).  If the Account does have this problem then it won't work properly as a single Account, so your original question is moot.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Can Google support access control at campaign level ?

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# 5
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Thanks Jon