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Campaign was working, now it's not

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I set up a new ad campaign, set a budget, got to Eligible status, allowed automatic bidding with a CPC limit, tested ad with "Ad Preview and Diagnosis", observed ad being displayed with my keywords.

 

The campaign was working, as I was getting clicks on my tracking chart and my billing profile was being charged.

 

Then a couple of days ago, the tracking chart showed no clicks, indicating the ad was not running. So I went into "Ad Preview and Diagnosis" again, but this time when I entered my keywords, I get the message The keyword phrase you've entered doesn't currently trigger any of your ads.  

 

Before, when I was testing ad placement, I was given a reason why the ad was not running, now there is no reason so I have no idea of what to do.

 

Any ideas what is going on.

 

BTW: I've set my location to the city I live in, however my keywords contain a US region different than my location.

 

 

 

3 Expert replyverified_user

Re: Campaign was working, now it's not

Top Contributor Alumni
# 2
Top Contributor Alumni

I'd guess that your Campaign may not currently be active because your Estimated First Page Bids are higher than your Maximum CPC bids.  To check, when you log into AdWords click on the Keywords tab.  Then, click on the Columns button (in the gray bar) and click Customize Columns.  Select Estimated First Page Bids (under the Attributes) menu.  When your Estimated First Page Bids are higher than your Max CPC bids, your Ads will not show (or at least not show very often).  Try increasing your Max CPC Bids and see if that positively impacts your Impressions.

 

You should also check your Ads - are they still eligible and approved and also check your billing - was Google successfully able to invoice your cc on file?

Re: Campaign was working, now it's not

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I just observed the Status of my ad was "Under review"

Re: Campaign was working, now it's not

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hello SunCountry,

 

Google adwords team can take 3-4 business days to approve your ads, in meanwhile time please don't edit the ads or again they will put the review status as you edit them (as you make any change ad will go for review again and review time start from that moment), so this can take longer time. If you want to make some change in ads please create new ads.

Dinesh
My Blog

Re: Campaign was working, now it's not

Top Contributor
# 5
Top Contributor

Hi SunCountry,

 

When you first create your campaign, it will show a status of "Pending". While in this status, your ads are eligible to show on Google search only, but not on search partners and not on the display network. That's probably why you saw impressions and clicks to start with.

 

Now that your ad is "Under review", the ad is no longer eligible to show on Google search either. This probably indicates your account has been pulled for manual review. That doesn't necessarily mean anything is wrong. A certain number of new ads are pulled for manual review. They will be looking at your ad and your website to make sure everything complies with Google AdWords policies. This can take a few days or even weeks. There's not much you can do in the meantime. If it is still under review after a week or so, you might just contact support (ContactAdWords button above) to find out what's going on.

 

Or report back here and we may be able to escalate for you.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Campaign was working, now it's not

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

My campaign was set back to Eligible, and my autobid is almost double the CPC. However, I still cannot see any ads when I test with "Ad Preview and Diagnosis". It does not appear any clicks have been registered on my Clicks analysis graph.

 

I've increased my daily budget, and even maually set the CPC, but nothing seems to trigger my ads.

 

The diagnostic Showing ads right now? still does not provide any information like it used to. I feel like I need to delete the ad and start over.

 

Why was this once working, when I started, but now it's not???

 

Re: Campaign was working, now it's not

[ Edited ]
Top Contributor
# 7
Top Contributor

Hello.

 

Go to one of your keywords and hover over the speech bubble next to it. What does it say?

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Campaign was working, now it's not

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

OK this is wacky. Now I go into my Ad Group and it says my status is Under Review again. About an hour ago it wasn't. Just because I changed the bid amount my ad went under review again?????

 

Next to the Eligible status it says for all keywords

 
No, All text ads in this ad group need to be reviewed by AdWords Specialists before they're eligible to show.

Re: Campaign was working, now it's not

[ Edited ]
Top Contributor
# 9
Top Contributor

Eligible and Approved are two different things.  Have things ever been 'approved' for your ads?  It might be that you have never been fully approved just running on search but not search partners...Now they are reviewing you to get you running on all the networks you selected...(maybe you edited an ad and that set the review in motion finally)  ? hard to say for sure Smiley Happy

 

Just hang on for a little longer to give G time to review (3-4 days from your last edit or new ad creation).  If things are still not running after that time I would call and inquire.  See the top right corner of this page or the contact link within your adwords account to contact Google CS.



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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