There is an ad running in my account that looks like this; AWX_002:719913eb4c2da783_00000000000d9888 I try to modify it and it states that this ad cannot be modified?????? Why?
Re: Campaign: AWX_002:719913eb4c2da783_00000000000d9888
Thanks for the great question! This is a common issue among AdWords Express and AdWords users. Essentially, you're correct - any campaign that you see in AdWords that has Places_ads or AWX_ and some assortment of characters afterwards is indeed an AdWords Express campaign.
The reason that you're not able to make modifications/changes to anything is because AdWords Express is an automated program. That is, the system will choose the keywords it uses for you based on the categories you select. You do, however, have the ability to modify your ad text and business categories that you've selected. To do so, you can login to google.com/awexpress and then select "Manage your ads" in the upper right corner of the page.
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