AdWords
5.3K members online now
5.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Call to action in Ad copy.

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Everyone,

 

Can we put call to action like "Call 1-800-xxx-xxxx" in an ad copy headline ?

 

Thanks.

 

 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Call to action in Ad copy.

Top Contributor
# 3
Top Contributor

Hello ;

Let me quote the policy clause Pankaj referred in his answer;

 

AdWords Policy on that is clear:

"Phone numbers can't be used in the hyperlinked headline or in aSitelinks extensions of a text ad. This is confusing to users who might be expecting to be led to a call session as opposed to a website. To let customers call you directly from your ad, use call extensions instead."

 

Be advised, that if you see a phone number in the headline - that would be as a call extension (as Pankaj explained) - not as part of an ad-text.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Call to action in Ad copy.

Top Contributor
# 2
Top Contributor

Hi ujji7,

 


ujji7 wrote:

Hi Everyone,

 

Can we put call to action like "Call 1-800-xxx-xxxx" in an ad copy headline ?

 

Thanks.

 



Yes, you can until and unless it makes sense to the online user and adhere to the Adwords policies.

Best way would be to first understand what are the components of an ad copy i.e. headline, description line 1, description line 2, display URL and the destination URL. You can read this article for more details

Now, if you want to include the Toll Free number as you mentioned above, you might include it in description line 2 which can act as a good call to action.

 

But there is something called Call extensions with Google forwarding number, where you don't need to include the telephone number within the text ad, but rather create a call extension and then Google will automatically show a forwarding number with your ad. It can help you in putting other information about your service/product in the text ad. Read this article for more insights.

 

Hope this helps!

Pankaj

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Call to action in Ad copy.

Top Contributor
# 3
Top Contributor

Hello ;

Let me quote the policy clause Pankaj referred in his answer;

 

AdWords Policy on that is clear:

"Phone numbers can't be used in the hyperlinked headline or in aSitelinks extensions of a text ad. This is confusing to users who might be expecting to be led to a call session as opposed to a website. To let customers call you directly from your ad, use call extensions instead."

 

Be advised, that if you see a phone number in the headline - that would be as a call extension (as Pankaj explained) - not as part of an ad-text.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’