AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.3K members online now
2.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Call Only Campaign quality score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

my keyword +moving +company

and i have moving company in the ad copy with call to action phrases, but my qaulity score is pretty low. Is it because I am not bidding high enough.

1 Expert replyverified_user

Call Only Campaign quality score

Eva Rising Star
Rising Star
# 2
Eva Rising Star
Rising Star

Hi Nathan, 

 

There are several possible explanations: 

1. Quality score is based on historical activity - if there aren’t enough impressions or clicks, Adwords can not provide you with accurate information about the Quality score. 

How many total impressions this keyword has received?

 

2.Keyword's quality score is being calculated based on 3 factors: CTR, landing page experience and ad relevance. You can see scores of each of these factors when you hover over the keyword status icon speech bubble “(Ad disapproval bubble)”.   

 

You may read more about quality score here: https://support.google.com/adwords/answer/7050591

 

Regards, 

Eva

Regards,
Eva