AdWords
4.5K members online now
4.5K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

CPC

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've set a max default CPC as £0.30 (30 pence UK) but google have taken over £4.00 on average per click. Have iI set something wrong?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: CPC

Top Contributor
# 2
Top Contributor

Hello Steven,

 

Did you set some default Max. CPC for your ad groups and inside them specific keyword max. CPC as well?

 

Identify the keywords for which you are charged the most and look at their max CPC which you have set.

 

In normal circumstances you are never charged more than your Max. CPC. But in case you are using advanced settings like bid multipliers, enhanced CPC etc... things could be different.

 

Hope that helps!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: CPC

Top Contributor
# 2
Top Contributor

Hello Steven,

 

Did you set some default Max. CPC for your ad groups and inside them specific keyword max. CPC as well?

 

Identify the keywords for which you are charged the most and look at their max CPC which you have set.

 

In normal circumstances you are never charged more than your Max. CPC. But in case you are using advanced settings like bid multipliers, enhanced CPC etc... things could be different.

 

Hope that helps!

Pankaj

Re: CPC

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

i can handle this


@Steven1000 wrote:

I've set a max default CPC as £0.30 (30 pence UK) but google have taken over £4.00 on average per click. Have iI set something wrong?


 

Re: CPC

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
wo