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CPC with CPA in one campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Can I put CPC bid strategy in one adgroup and CPA bid strategy in other adgroup in one campaign
Please help
1 Expert replyverified_user

Re: CPC with CPA in one campaign

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Neha T

I believe you can yes.

Once you create a strategy, it will be stored in your Shared library for centralised management and performance tracking. You can apply your strategy from the Campaigns, Ad groups or Keywords tabs. I believe target CPA is available to Campaigns and Ad Groups only (not at KW level)

Please see the help centre link here

https://support.google.com/adwords/answer/2979071?hl=en-GB

Hope that helps

James

Re: CPC with CPA in one campaign

Top Contributor
# 3
Top Contributor

Hi Neha,

 

You can use different bid strategies per ad group or per campaign as said above. Just make sure that CPA bid strategy requires some pre-requisites like 15 conversions in the last 30 days and the conversion rate should be consistent for sometime.

 

My 2 cents!

Pankaj