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CPC at the ad group level

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# 1
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It is possible to set maximum CPC at the ad group level

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Accepted by stephenb (Follower ✭ ☆ ☆)
September 2015

Re: CPC at the ad group level

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# 2
Top Contributor

Hi Nisa1472,

 

Welcome to the community...!

 

Yes, it is possible to set maximum CPC at ad group level.

 

Once you set max CPC at ad group level it will be applicable to all the keywords within that ad group.

 

But you can override the default ad group bid for individual keywords by raising or lowering their Max CPC on the Keywords tab if needed.

 

Find more information below.

 

http://support.google.com/adwords/answer/2375408?hl=en

 

You can also use Adwords Editor for bid changes.

 

http://support.google.com/adwords/editor/answer/30842?hl=en

 

Hope this helps,

View solution in original post

Marked as Best Answer.
Solution
Accepted by stephenb (Follower ✭ ☆ ☆)
September 2015

Re: CPC at the ad group level

Top Contributor
# 2
Top Contributor

Hi Nisa1472,

 

Welcome to the community...!

 

Yes, it is possible to set maximum CPC at ad group level.

 

Once you set max CPC at ad group level it will be applicable to all the keywords within that ad group.

 

But you can override the default ad group bid for individual keywords by raising or lowering their Max CPC on the Keywords tab if needed.

 

Find more information below.

 

http://support.google.com/adwords/answer/2375408?hl=en

 

You can also use Adwords Editor for bid changes.

 

http://support.google.com/adwords/editor/answer/30842?hl=en

 

Hope this helps,